Emilio Pucci

Emilio Pucci’s namesake label started in the forties, on the slopes in Switzerland, when a Harper’s Bazaar photographer discovered the designer’s work. But what began with ski garb has expanded into an empire that includes ready-to-wear, swimwear, shoes, and home décor, with almost everything carrying the iconic, kaleidoscope-like prints that have become instantly recognizable.

The label’s headquarters – the Pucci family palace in Florence – were as much a part of the fashion house as the line’s graphic aesthetic, where buyers and press could come and admire both the architecture and the clothes. Pucci fans included some of the sixties’ most photographed women—Elizabeth Taylor, Lauren Bacall, and Jacqueline Kennedy Onassis—bringing the brand into the public eye and giving it its jet-set cachet. But in the late seventies and eighties, new houses like Armani and Versace started to rule the Italian fashion scene, which had relocated from Florence to Milan.
Shortly before Pucci’s 1992 death, however, the label experienced a major comeback, with new prints and a consumer interest in vintage pieces. Daughter Laudomia worked as head designer until 2000, when LVMH acquired 67 percent of the company. She was followed by a slew of others: Julio Espada until 2003, Christian Lacroix from 2003 to 2006, and Matthew Williamson until 2008. Next up is former Ungaro and Revillon designer Peter Dundas. In 2017, Massimo Giorgetti is Pucci’s creative director.

Silk & Wool Twilly Scarf-0
Emilio Pucci
Silk & Wool Twilly Scarf


Hand woven straw Hat -0
Emilio Pucci
Hand woven straw Hat



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The Chic Selection is your sustainable marketplace with the finest selection of authentic vintage and pre-owned European luxury designers from the most reliable second-hand boutiques in Europe and in North America. Most of these consignment boutiques have no e-shop therefor The Chic Selection chose to build for them a dedicated  platform giving them a chance to be part of the internet world. The Chic selection offers used, nearly new, rare or limited edition of luxury goods such as handbags, shoes, accessories, watches, jewelry and apparel from brands like Louis Vuitton, Chanel, Hermes, Goyard, Gucci, Christian Louboutin, Balenciaga, Balmain, Bottega Venetta, Cartier, Céline, Chloé, Christian Dior, Emilio Pucci, Fendi, Givenchy, Lanvin, Alaia, Balenciaga and Saint Laurent. The Chic Selection guarantees 100% double authenticity through the experienced knowledge of the boutiques’owners as well as The Chic Selection’s team and experts. More than a website, The Chic Selection founder’s new vision goes beyond the business itself to widespread social betterment, planet care and financing our world’s tragedies through donations that will only be possible with your purchases. All trademarks that show on The Chic Selection site are the property of their owners. The Chic selection is not affiliated with the brands that are being sold but each article is guaranteed authentic by The Chic Selection or a full refund is given .

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