Gucci

Guccio Gucci was born in 1881 in Florence, Italy. He opened his first store in 1921, which was dedicated to luxury leather goods for horseback riding. These accessories became very popular and it allowed Guccio Gucci to expand and open two boutiques in 1938.

During the 50’s, he worked a lot on his designs drawing inspiration for the horse saddle straps. He spent a lot of time contrasting colors in his collections, and came up with the legendary green-red-green stripe, a huge hit with his customers. Needless to say, the fashion house was very recognized and received visibility in the international fashion business. His son’s – Aldo, Ugo, Vasco, and Rodolfo- took over the company when he passed away in 1953. Branded with the iconic double G logo to pay tribute to the brand’s founder, the house continued to launch legendary fashion pieces throughout the 1960s, such as: the bamboo bag, the hobo bag, horse bit moccasins, and the Flora Scarf. Known for its timeless collections, the Gucci house obtained a very elite clientele such as Jackie Kennedy, Elizabeth Taylor, Peter Sellers and Samuel Beckett.

In the 1970s, Gucci expanded their boutiques to Tokyo and Hong Kong and a new line was created: the ready-to-wear.
In 1994, Tom Ford was appointed as creative director and for the next decade he built in into the brand’s provocative image while also making it grow. His vision consisted of pointed heels and low –cut dresses in jersey with metal detailing. Tom ford left the brand in 2004 making Frida Giannini as the company’s sole creative director in 2006.
Frida Giannini got inspiration from the traditional Gucci collections and created a fusion of past and present, of history and modernity.

In 2015, Alessandro Michele was appointed as creative director and until today is responsible for all of Gucci’s collections and brand image